Hailey Bieber’s ‘Brownie Glazed Lips’ Look Is Yet Another Example of Cultural Appropriation in Beauty

Critics mocked the framing of a beauty procedure historically used by women of colour as having been "initiated" as the trend gained traction.

Although Bieber doesn't claim to have originated the lip combination in the video and has long been a favourite among women with darker skin tones, her upload caused an inflow of mostly white TikTok users who recreated the look and credited Bieber as their inspiration

The model in Bieber's original video uses brown lip liner and a clear glossy lip treatment from her beauty business Rhode, captioned the photo "ready for all the fall stuff including brownie glazed lips," which has received 2.9 million views since she posted it on August 23.

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